Table of Contents
Summary
Inaugural
Original: The students worked hard in class.
Paraphrased: The pupils toiled strenuously in the lesson.
Examine
In conclusion
Summary
MySpace is an online social networking site. It was developed by Tom Anderson and Chris DeWolf in Beverly Hills in 2003. This site allows people to communicate or interact freely. You could personalize your profile with different fonts, colors and layouts. Anderson and DeWolfe hoped to defeat Friendster. Friendster was very popular at that time. They were able to convince local musicians and celebrities to join MySpace. This site was a hub for many musicians who made their careers on the site. The site suffered from a number of factors that led to its demise. This site was a victim of a number of factors, according to my observations. It was due inconsistency as well as a lackluster leadership style that caused the site to fail to execute its product design. The executives were more concerned with gaining profits than users’ satisfaction. MySpace didn’t filter any content found to be harmful. IntroductionThe internet connects computers through interconnected networks. It serves billions of users around the world. The US Department of Defense first created this software in 1969. Since then, scientists have used it for research purposes. The rules regarding its use were modified in 1991. It was now permissible to use the internet for a variety of purposes. The internet grew rapidly as a result. The internet’s growth was a result of many people contributing to its creation. They created an internet platform that could be used by others. This platform could be used to exchange information, resources, or many other things. The internet can be used not only to share and access information but also to communicate with others who live far away. This includes exchanging and sending documents or messages for professional purposes. Nowadays, people use the internet for more than just professional purposes. They also use it to communicate in their daily lives. The internet has become a very addictive and useful technology. The internet has become an addictive technology that is used by many people, young and old, no matter their age. Here’s an example: Myspace.com, a social networking website that was extremely popular between 2005 and 2009, is an example. Chris DeWolfe, Tom Anderson, and Intermix Media, Inc. (eUniverse), were the people who discovered it. This company was an American marketing firm. Initially, eUniverse programmers, particularly Chris DeWolfe, saw huge potential in Friendster’s features. They attempted to replicate its features, and called it MySpace. ColdFusion was the first ColdFusion site to be launched in 2003. This site was however first used by eUniverse for financial, human resources, as well as technical expertise. This site was initially used by eUniverse staff. In late 2003, however, the site was moved from an eUniverse web address to allow data storage online to a social networking website. The site allowed people to communicate with one another and allowed them to customize the font style, colors and layout of their profile pages. Anderson and DeWolf succeeded in convincing musicians and celebrities to use the site. Myspace became a popular site among musicians and people alike. This platform was a great place for musicians to start their careers and become popular. DeWolfe turned down Mark Zuckerberg’s offer of US$75million to acquire MySpace in February 2005. MySpace was then purchased by Rupert Murdoch’s News Corporation in July 2005 for US$ 580million. Rowan Bridge (2006) claims that MySpace was first released in the United Kingdom by Rupert Murdoch or Fox’s News Corporation in January 2006. MySpace reached 100,000,000 users in the Netherlands on 8/9/2006. Emma Barnett (2011) stated that MySpace had become the most popular social networking site worldwide by late 2007 and early 2008. It beat Facebook. MySpace lost its users slowly as Facebook took MySpace’s position in the top networking sites. This study examined the reasons and factors that caused MySpace to fall. AnalysisMySpace was the first social networking site where anyone could connect and share ideas. It was a platform where musicians could share their songs and videos, which helped them to start their careers. Friendster inspired Chris DeWolf to create this site. They copied Friendster’s platform and the site became a success beating it. Next, they attempted to beat Facebook. MySpace lost billions in 2008 because of this. My point of views or perspective on the reasons MySpace was unable to recover significantly are as follows: MySpace was not creative, particularly in product development. It was due in part to its inconsistency in developing it. Connie Chan, Chess Media Group analyst, said in Amy Lee (2011) that MySpace allowed people working in the entertainment sector to develop the site. This implies that the site was transformed from a social network site to one that is primarily used for music networking. Many who signed-up for this platform were motivated to create connections and communicate with others through the social platform. Facebook, another social networking website, is constantly updating its site in order to make it more user-friendly. Rupert Murdoch, News Corp owner, neglected MySpace. Sean Percival (2015), MySpace’s Vice President for Online Marketing, stated that Rupert Murdoch or News Corp didn’t keep their promises to MySpace. He was more focused on Wall Street Journal. Connie Chan (2011) said that politics and red tape were the reasons for this. In the meantime, leaders have an important impact on business processes and product development. The site did not improve its platform. Second, MySpace’s executives tended to be more concerned about gaining more customers than making more money. They required their employees to earn a million dollars per year. The result was MySpace Books. The feature was not intended to be read by our users, but instead someone offered to sponsor it. It is clear from his statement that customers weren’t the primary target. This is against the flow of a business that provides services to customers. They remained focused on advertising profits and sponsorship from that point. Peter Chernin (2006), New Corp’s Chief operating Officer, stated that Google paid US$ 990 million to MySpace for an advertisement contract. MySpace increased the number of ads by doubling them. This was actually annoying because it created spams for customers. HubSpot AdblockPlus Research Study (2016) showed that 64% of 731 users who block ads find them annoying. MySpace did not filter these ads. Sean Percival (2015) explained that Punch The Monkey, an ad found on MySpace, lured users into clicking on an animated monkey. However it was linking to survey or questionnaires to sign-up for credit cards. After the ad had been posted on MySpace, he realized that he was wrong. This could make it very unsafe, annoying, and dangerous. MySpace executives were again focused on profits and not users’ satisfaction. MySpace did not consider safety. They did no filter pornography-related photos, including those of sexually explicit celebrities. Amy Lee (2011) said that MySpace had not allowed porn to be filtered and that police investigated the matter. Brian Solis (2010) also stated that 33% of the site’s users were younger than 17. Children under 17 years of age were particularly affected by this. It was no surprise that MySpace was deemed unsafe by many users. This surely affected MySpace’s image. These are my reasons and I will be looking into the other factors that caused MySpace to fall. There are many factors that can be considered, including financial and social impacts. This is the most important aspect of this topic. Social networking sites have become extremely helpful, popular, and useful in this era. The platform becomes addictive, and many people compete to make it the best. The internet is a booming social network that has many features. The internet connects millions of people around the world through computer networks. The internet can be used for more than just accessing and sharing information. It also allows you to communicate with people located thousands of miles away, sending and exchanging documents and messages, both professionally and everyday. Many people, young and old, depend on the internet for their daily lives. MySpace.com is one such platform that teenagers used to connect with each other via the internet. Myspace.com was a popular social networking platform that was extremely popular between 2005 and 2009. It was developed by Chris DeWolfe, Tom Anderson, Intermix Media, Inc., Los Angeles, California. They attempted to copy Friendster’s features, and called it MySpace. This website was designed to facilitate communication between people. Myspace became very popular, particularly among musicians, from that point on. MySpace’s position as the primary networking site was taken over by Facebook in April 2008. MySpace began to lose its users slowly. My observations have shown that MySpace experienced a significant drop in users, with billions disappearing. First, MySpace lost billions of users in 2008 due to its failure to execute its product design. Second, executives were more interested in maximizing profit than the satisfaction of users. MySpace also didn’t filter any harmful content that were posted on its site. Many assumed MySpace was dangerous and unsafe for children below 17 years of age, so they moved to Facebook.
