Many of the ads in magazines for women or health revolve around this one goal: to get skinnier. Snacking on potato chips could make it hard to do your best to stay healthy. Popchips, which are both regular and kettle-cooked, show that you can eat more and are healthier. Popchips is trying to persuade you to buy their chips. Popchips provide more chips at a lower calorie count than traditional fried or kettle-cooked snacks. Popchips used three visual stacks to promote their products.
Popchips advertise in bright red, which is the same color used by Vogue magazine. Other weight loss advertisements, fashion, and gorgeous clothing are also featured in Vogue magazine. Three stacks of different potato chip varieties, one with a fire, one with a kettle and one with popchips. The entire advertisement is red. There’s a big 100 underneath each chip. This number tells you how many calories per stack. In bold letters, the ad states that “Less guilt, more pleasure” Although the main target is those looking to lose weight or simply eat better, the ads are mainly targeted at women. Popchips tell people they can eat more, particularly if there are fewer calories. There are many high-level reasoning strategies in this ad that directly connect to logos. The information on nutrition on chips is the first example of a logo. The targeted audience compares each set of chips side-by side to see the nutritional facts. Popchips seem healthier. This is due to the fact that it provides information about how much you are eating. While Ethos is not the ad I am using, I found Popchips ads online that showed Katy Perry’s entire campaign on Popchips. Katy Perry, a singer who is well-known, is very fit and has an ideal figure for this type advertising. Popchips ads featured Katy Perry’s presence with humor phrases, such as “Love.” Popchips aren’t complete without handles. Katy Perry is also a Popchips customer.
They use visuals and literary elements to explain the product to women who are looking to lose weight. The ad works well, but I think the literary device pathos could make it even more convincing.
